Banner Advertising for Beginners

What is Banner Advertising?
Banner advertising is a form of online marketing. It is the creation and placement of ads on various web pages to direct potential customers to your web site or to create awareness of your web site. Banner advertisements are similar to ads you would see in newspapers or magazines, but, instead of the potential customer having to go searching for your product, an advertising banner can be clicked on and voila! The potential client has landed right on your web site. Advertising banner ads can be colorful, animated and designed entirely how you want them in order to grab a potential customer’s attention and direct them to your web site. Unlike print advertising, online banner ads can change images, have sound clips and more to entice the potential customer’s eye. Banner advertising is a great tool to add to your online marketing arsenal.

How can online banner advertising help you?
First and foremost, you want your custom banner ad to prompt a person to click on your ad, go to your web site and make a purchase. If that doesn’t happen, you want a person to click on your ad and at the very least visit your site to learn more about your service or product.

The second thing that you want to happen with advertising banners is branding. Even if a customer doesn’t click on your ad then and there, you want them to look at your ad long enough to create some awareness of your product. The goal is that the next time a person needs your product, they will remember your ad, feel somewhat familiar with your product and choose you over your competitors.

How can you get a custom banner ad?
There are a few programs out there that can walk you through designing a custom web banner yourself, but to have a really good banner ad, hiring an expert is the way to go. A banner ad designer will be able to take your text and graphics and turn your ad into a unique, enticing and professional banner that will go a long way to help your online marketing campaign.