There are a number of do-it-yourself banner ad creation sites which utilize preexisting templates in which you can insert your desired text and images to create a basic looking banner.
1.Adready – Includes multiple templates and an easy to user interface for creating simple banners quickly and easily. Adready does not make money off this tool. In order to take advantage of the banner you’ve created you must use their program to manage your campaigns across the networks such as Google and Yahoo. Adready takes a cut from every dollar you spend on the campaign.
2.Google Display Ad Builder – In an attempt to convert its text advertisers into banner advertisers Google created a simple tool for building banners. The tool is very easy to use but the templates are extremely generic and the banners end up looking like YOU designed them.
3.Mybannermaker.com – A free tool primarily used by myspace users who want to create banners and slap them on their profile page. This is a bare bones banner creator which should probably only be used for testing purposes.
If you do not have an in house graphic designer, these banner creation tools can be a cheap practical solution if you’re going to run a quick test campaign with a budget of less than $100. However, if you plan on spending a decent amount on a banner ad campaign we recommend using a professional banner design service since that may make the difference between a successful campaign and a failed one.
Showing posts with label Custom Banners. Show all posts
Showing posts with label Custom Banners. Show all posts
Monday, March 15, 2010
Tuesday, February 23, 2010
5 Design Tips for Flash Banners Ads
Last week we discussed what flash banner ads are and how they can help your online banner advertising campaign. However, in order to have a successful banner ad campaign that incorporates custom flash banners, you should follow some basic design tips.
1) Keep the file size small. We discussed this a little bit last week, but web sites don’t like big files and will charge you more for a flash advertising banner with a bigger file. To cut down on file size, try using a limited number of colors, gradients, and dashed or dotted lines.
2) Increase readability by using the best font. Font has to do with the size and the type. For size, you want to make sure that it is big enough for people to read your custom flash banner on the screen. An 18 point font or larger will work well. For the type of font that you use in your flash banner ad, make sure that you use a font that is safe for the web and will translate to all programs. Good examples of this are Arial or Verdana. It will also help your readability if you bold your font.
3) Always include a close button. Readers want to feel in control. Therefore, give them some control. If your custom flash banner opens up or expands when the mouse rolls over it, or if your flash banner ad moves across the page, be sure to include a close button so that your potential viewers can control when they see your advertising banner.
4) Limit animation and video time. Your flash banner is an ad, meaning that while you want to get people’s attention, you don’t want to completely pull them away from the page they sought out. You should try to keep your advertising banner animation and videos short and to the point. In general your custom flash banner animation should last about 15 seconds and your videos should last no longer than 30 seconds.
5) Include a pause button. Your purpose here is to grab potential customer’s attention, not to annoy them. Sound will direct their attention to your custom flash banner, but it can also annoy them if they can’t turn it off. Just like with a close button, always give your viewers the control and add a pause button when you include sound in your flash banner ads.
1) Keep the file size small. We discussed this a little bit last week, but web sites don’t like big files and will charge you more for a flash advertising banner with a bigger file. To cut down on file size, try using a limited number of colors, gradients, and dashed or dotted lines.
2) Increase readability by using the best font. Font has to do with the size and the type. For size, you want to make sure that it is big enough for people to read your custom flash banner on the screen. An 18 point font or larger will work well. For the type of font that you use in your flash banner ad, make sure that you use a font that is safe for the web and will translate to all programs. Good examples of this are Arial or Verdana. It will also help your readability if you bold your font.
3) Always include a close button. Readers want to feel in control. Therefore, give them some control. If your custom flash banner opens up or expands when the mouse rolls over it, or if your flash banner ad moves across the page, be sure to include a close button so that your potential viewers can control when they see your advertising banner.
4) Limit animation and video time. Your flash banner is an ad, meaning that while you want to get people’s attention, you don’t want to completely pull them away from the page they sought out. You should try to keep your advertising banner animation and videos short and to the point. In general your custom flash banner animation should last about 15 seconds and your videos should last no longer than 30 seconds.
5) Include a pause button. Your purpose here is to grab potential customer’s attention, not to annoy them. Sound will direct their attention to your custom flash banner, but it can also annoy them if they can’t turn it off. Just like with a close button, always give your viewers the control and add a pause button when you include sound in your flash banner ads.
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